5. Less is more.
Your patrons have a very short attention span when it comes to signs. Write your signs in a clear, concise manner.
6. Make extras.
Make extra copies to refresh your signs (if these signs will be around for longer than a week). Colored paper and ink will fade over time, deteriorating at different rates (depending on the environment) even if the only light that hits the paper is a fluorescent light.
7. Some people just won't read your sign. Ever.
No matter what you do, there are some patrons who will never, ever, read (or acknowledge) your signs. For these people, your only option is to point to the sign when they say, "But it's not posted anywhere!", smile, and try not to smack them.
8. The library is your petrie dish. Experiment!
If your signs don't seem to be working, keep tinkering with them. Keep an eye on patron behavior and reactions to signs. Eventually, you will figure out what works and what does not work for your patron base.
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1 comment:
I love #7!
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